Strategic Coach Resources
Becoming An Industry Transformer™: Eight Ingredients For Success
Published Tuesday, March 11, 2008
in COACH Newsletter
The following is an excerpt from the upcoming book, Industry Transformers, by Dan Sullivan:
Every Industry Transformer™ is unique. None of them started out with the objective of changing the way business is done, yet by combining these eight ingredients, each of them has entered the best of all entrepreneurial worlds. What would your business and your life look like if you had these eight things working together?
Ingredient 1: Overcoming Adversity
One of the more noticeable common traits of the individuals featured in Industry Transformers is the personal transformation of adversity of one kind or another. It seems that the challenge of overcoming obstacles, deficiencies, and shortcomings in their own lives has led to a growing lifetime capability to transform the situations of other people.
Industry Transformers:
- They treat deficiencies in themselves and their organizations as invitations to grow.
- They treat obstacles and opposition as an opportunity to change their thinking and methods.
- They treat failures, breakdowns, and setbacks as opportunities to learn and improve.
- They treat their uncertainty, anxiety, and fear as fuel for personal achievement.
- They treat sudden changes in the marketplace as opportunities to create new value for others and advantages for themselves.
- They treat their own weaknesses as opportunities to utilize the strengths of others.
Ingredient 2: Passion
Every transformation of an industry starts with an overriding passion on the part of a single entrepreneur. This passion is the permanent, lifetime love of something. The thing that is loved can be anything. In almost every case we see, the passion is focused on crucial improvements in the way that other people are able to live their lives. We have also discovered that it is almost never about the personal advancement or aggrandizement of the entrepreneurs themselves. In this sense, the entrepreneurial passion that is powerful enough to transform industries is always “others-focused.” The entrepreneur is passionate about making a crucial, lasting, positive impact on clients and customers in the marketplace that is available to them. This passionate desire to be permanently useful lies at the core of their personal meaning as individuals, and it keeps getting stronger.
Unique Process™:
A custom-designed problem-solving process that incorporates the Unique Ability® of the individual entrepreneur with the unique dangers, opportunities, and strengths of their specific clientele. This powerful method for creating value in the marketplace results in increasing the outcomes for the clientele and greater revenues for the entrepreneur. Because each component of the process is truly unique — and understandable only from the inside — the resulting entrepreneurial company becomes increasingly immune to competition.
To find out more about how Strategic Coach can help you become an Industry Transformer™, visit us at www.strategiccoach.com, or call 416.531.7399 or 1.800.387.3206 in Toronto, 847.699.5767 or 1.888.872.8877 in Chicago, or 01625 545 600 or 0800 389 3206 in the U.K.
