The Commoditization Trap is the central problem of creative destruction. Escaping from it is the central challenge of your career.
Entrepreneurs in the financial services industry — one of the most important occupations in the 21st century — are faced with ever-increasing commoditization and regulation. But a significant number of advisors are having the best years of their lives — with an unlimited future.
Creative Destruction 2 begins by laying the groundwork for competitive advantages by looking at the characteristics of those thriving on the changes and disruptions caused by creative destruction. Not only are these people thriving in personal terms, they are also innovating new solutions that will benefit the entire industry over the next 25 years.
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