Most entrepreneurs are fixated on their competition and on external conditions they can’t control. To them, cash flow is a constant source of worry. What they don’t realize is that their success isn’t actually about them at all. It’s about who they can create value for and what those people aspire to.

Entrepreneurs who know exactly how they create value can cross over a line where cash flow becomes certain, and the model they’ve created continually improves. Once you reach this point, you become totally confident that your cash flow will always be predictable—regardless of how the world outside your company changes.

Always creating bigger and better innovative solutions for your clientele will predictably generate more money for you regardless of changes in the economy or marketplace.

The only things that change for you are your clients’ bigger aspirations and your innovative solutions. You’re in a zone by yourself because what you do is strictly a relationship between your innovation and other people’s aspiration. It has nothing to do with anything else going on.

Even in situations where everyone else is slowing down because of some outside factor, you might find it’s an environment for opportunity because all that matters is between you and your clients.

Always creating bigger and better innovative solutions for your clientele will predictably generate more money for you regardless of changes in the economy or marketplace.

The only things that change for you are your clients’ bigger aspirations and your innovative solutions. You’re in a zone by yourself because what you do is strictly a relationship between your innovation and other people’s aspiration. It has nothing to do with anything else going on.

Even in situations where everyone else is slowing down because of some outside factor, you might find it’s an environment for opportunity because all that matters is between you and your clients.