Why compete when you can collaborate?
When entrepreneurs with the same target audience bring their unique capabilities together, they innovate brand new value they couldn't have created on their own. But it takes the right approach and mindsets.
Discover the eight ground rules that will set you up for success in all your collaborations.
When we talk about collaboration, we’re talking about a means for entrepreneurs to multiply themselves in a way that completely bypasses the normal rules of competition in the marketplace.
This is a total shift in mindset from the one that most entrepreneurs possess, which is to be in competition 24/7. Being in competition means you’re doing more or less the same thing as other people, so more and more, you’re competing with those other people based on nothing but price. Since everyone is offering the same product or service, whoever has the lowest price has the upper hand.
In collaboration, however, you’re combining completely unique capabilities, and it’s not driven by competition but by growth. When you put your capabilities together, the results are exponential. It suddenly creates a new type of multiplier in the marketplace that competition couldn’t create.
When we talk about collaboration, we’re talking about a means for entrepreneurs to multiply themselves in a way that completely bypasses the normal rules of competition in the marketplace.
This is a total shift in mindset from the one that most entrepreneurs possess, which is to be in competition 24/7. Being in competition means you’re doing more or less the same thing as other people, so more and more, you’re competing with those other people based on nothing but price. Since everyone is offering the same product or service, whoever has the lowest price has the upper hand.
In collaboration, however, you’re combining completely unique capabilities, and it’s not driven by competition but by growth. When you put your capabilities together, the results are exponential. It suddenly creates a new type of multiplier in the marketplace that competition couldn’t create.
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