All future innovation comes from connecting past experiences.

In this book, Dan Sullivan presents The Triple Play, a universal tool for creating new things out of your past. By connecting three separate experiences—such as events, situations, obstacles, or achievements—you can derive new meaning, change the meaning of your past experiences, and create something that didn't exist before.

It's not about discovering connections; it's about making connections. Transform your past and your future with The Triple Play.

Most people think that creativity has to do with the future—that is, bringing into existence, almost magically, things that don’t exist right now. A lot of individuals don’t think they’re capable of this, and, therefore, that they lack creativity. But you know this is not true. You know that the only thing lacking for anyone to be creative is an understanding of how and when all useful creativity happens.

You know that there is actually a trick to the kind of creativity that produces lasting, positive results, and that trick is that creativity isn’t really about the future. The truth is, everything is created in the past. Everything, that is, that will have positively useful value in the future.

Most people think that creativity has to do with the future—that is, bringing into existence, almost magically, things that don’t exist right now. A lot of individuals don’t think they’re capable of this, and, therefore, that they lack creativity. But you know this is not true. You know that the only thing lacking for anyone to be creative is an understanding of how and when all useful creativity happens.

You know that there is actually a trick to the kind of creativity that produces lasting, positive results, and that trick is that creativity isn’t really about the future. The truth is, everything is created in the past. Everything, that is, that will have positively useful value in the future.