There's no business like ... your business!

Your entrepreneurial organization is less like the corporate world and more like the high-energy world of the theater: Your best performance happens when you team up with creative partners who bring all of their personality and talents to work.

So why follow the dull corporate model of hiring to fill jobs? You're casting for exciting roles!

The "4 x 4" thinking tool included in this book will help you cast unique company members and show them how to succeed, how to stay out of trouble, and how to delight you and your audiences.

You can easily recognize that theater and entrepreneurism are both creative productions: they both operate with a front stage and backstage, and both are risky ventures not for the faint of heart.

But there’s one crucial difference between these two types of enterprise, and it’s reflected in the way they talk about employing people. In theater, bringing new members into a theater company is called “casting.” In virtually all entrepreneurial companies, bringing on new members is called “hiring.”

The central idea of this book is that the most successful entrepreneurs see their business as a lifelong theatrical production and view the growth process of adding new, skilled individuals to their organization as casting, not hiring. This is a simple yet profound mindset shift that creates an immediate, positive, and expanding transformation of your company’s entrepreneurial culture.

You can easily recognize that theater and entrepreneurism are both creative productions: they both operate with a front stage and backstage, and both are risky ventures not for the faint of heart.

But there’s one crucial difference between these two types of enterprise, and it’s reflected in the way they talk about employing people. In theater, bringing new members into a theater company is called “casting.” In virtually all entrepreneurial companies, bringing on new members is called “hiring.”

The central idea of this book is that the most successful entrepreneurs see their business as a lifelong theatrical production and view the growth process of adding new, skilled individuals to their organization as casting, not hiring. This is a simple yet profound mindset shift that creates an immediate, positive, and expanding transformation of your company’s entrepreneurial culture.